|
Article marketing seems to be the latest rage and with good
reason. It's by far the best free method of promoting your
business and increasing your sales and opt in subscribers.
By submitting your articles to article directories, article
announcement lists, and ezine publishers, you accomplish several
things.
First, you establish yourself as an expert in your field.
Readers are more likely to listen to you if they feel you know
what you are talking about.
Second, by attaching a resource box to your article, you are
giving the reader a link to your website. If the reader is
impressed with your knowledge, they will likely click on your
link to see what it is that you are offering.
Third, you increase your search engine page rank by providing a
non-reciprocal link to your website. Search engines seem to give
extra weight to non-reciprocal links in their page rankings.
But many marketers are not comfortable writing their own
articles. They just do not know how to put their thoughts into
words. Or worse yet, they do not have any thoughts worth
printing.
That is why private label articles are in such high demand these
days. There are several of these services available and more
seem to be popping up every day.
Therein lies the problem. Depending on how these articles are
used, the results can be good, bad, or downright ugly.
The Good: As stated previously, private label articles, when
used correctly, can give the non-writer a big advantage over
other marketers. They can increase your traffic, sales, and opt
in subscribers. That is good.
The Bad: A common mistake made by marketers using private label
articles is getting lazy. They simply copy and paste the article
and submit it, as is, with no personalization.
At the very least, you should change the title. Most article
directories require that your article be approved before they
are posted. But do you really think they read every article that
comes in? Not likely.
They get dozens, even hundreds of submissions every day, so it's
unlikely that your article will actually be read.
But most directory software will automatically search their
database for duplicate titles. If the title of your article
matches one in their database, yours will be rejected.
So do yourself a favor and at the very least, change the title.
It might also be a good idea to change the wording in the first
paragraph.
The Ugly: Many marketers load so many links in their article
that it becomes one long ad. This will not only get you
rejected, but eventually banned if you do it often enough.
A good article contains useful information to the reader whether
they buy your products or not. Give them good content and you
will increase the chances that they will click your link in the
resource box.
Private label articles are a great tool, but do not get lazy!
|
Categories 
