|
|
One Thing That Improves Salescopy, Newsletters & |
By:
Daniel James |
|
|
We've all been there, sometimes it's tough coming up
with new things to write about. Depending your topic, it may
even be an area that rarely has any new spice to it.
If you're like most you have no time to do comprehensive
research before writing your next newsletter or article.
What If you knew one secret that top online marketers already
know that puts tons of fresh content at your finger tips with
little time investment?
A swipe file can do all this and a bit more for you by giving
you a place to turn.
What's a swipe file?
It's a place to store all your resources on a given topic in one
place, they can prevent writers block, give you tons of facts to
quote, and pull new ideas from.
How do you go about aquiring one?
Whether you use an electronic swipe file using a folder on your
computer to search thru, or a paper one, they all have the same
benefit.
A paper swipe is as easy to start as grabbing an accordian file
from a local office supply store (ask one they all know what
they are).
What goes into my swipe file?
* RSS Feeds * Press Releases * Other People's Newsletters *
Photos * speeches * Brochures * articles * stats * Newspapers *
Magazines * Promos * Salesletters * Reports / Stats / Studies
But how do I know if something should go in my swipe file or
not?
It Grabbed You.. Things that grab your attention like good
headlines, testimonials or a good story.
It Inspired You.. This can be things that establish good
credibility, a great warranty, good testimonials or strong
benefits.
It Shocked You! Some things that could do this would be good
statistics, a huge promise, a shocking picture.
Any thrown together swipe file no matter how loose, or
organized, has benefits. Remember, they're always a work in
progress and there's no right way to organize it.
In my recent book, I even talk about creating a completely
electronic swipe file that adds all these content types on it's
own from all over the web based on keyword phrases you choose.
Build your own swipe file and just watch how often you refer to
it!
Daniel James
|
|
Article Source: http://www.PopularArticles.com/article31413.html |
Article: One thing that improves salescopy, newsletters &
Author: Daniel James
Total Views: 81
Word Count: 346
Category:
Home /
Society / News
|
|
|
|
|
|
Categories 
