Tip One: Social media is not only exceedingly popular, but it has become an integral part of online culture and business practice. Social networking as SEO development strategy is here to stay. The use of social sites may not be right for every business, but every business owner needs to be aware of the presence and importance of social media and the part that it can play in business. I don't want to suggest that you go out and create profiles on Facebook, linkedin, or Twitter just because they are there. However, if you are running an online ecommerce shop that relies on communication with customers and potential customers, you need to find out if sites such as these could be of use in funneling new and repeat business to your site. For example, if you specialize in one-off, hard to duplicate items of vintage clothing, a service such as Twitter might be of real value to your current and potential customers in letting them know the moment new items come into your shop. If part of your service involves delivery, Twitter could be useful in letting customers know when you will be in their area.
Tip Two Search engines always try to give users whatever they can find that is relevant to their search. You have to realize that most search engines don't work by moving the good stuff towards the top: instead, they try to push the bad stuff towards the bottom, and hope that what's good will 'float up.' Content is King, and it can get you good search engine rankings easily if it's written properly and sprinkled with the appropriate keywords. This not only brings visitors to your site but also feeds search engine spiders and crawlers. Good content is not only key to good search engine optimization but essential for your business because your success relies on response from human visitors.
Tip Three One very important method to build traffic and influence search engine positioning is to build relevant content on your page. Be sure that your page reflects the key words. Using HTML text wherever you can will help both search engines and your visitors to determine the relevance of your site. Using large graphics means the search engine cannot read your site. While they may look nice, they will not improve your search engine rating. That relevant content should include building on your text references. If your key word is collecting, consider offering an alternate key word of collectors. This can keep your site from being eliminated by some engines as redundant.
Tip Four: There are many different ways of increasing the amount of traffic to your website, but most have one weakness in common, and that is you usually only get one chance to put your sales message in front of the customer. Autoresponders can be an invaluable resource in building a community base of buyers. An authorepsonder allows you to publish a newsletter you can send out to your list of visitors who sign up. In this way you have multiple opportunities to essentially ask your visitors to buy from you.
Tip Five Many of the content decisions for your website will be done with instinct. You need to be sure the content flows naturally. Natural flowing content leads easily to other issues. One subject should flow into the other seamlessly. The same is true with the placement of other website functions. When you are writing, consider the placement of submit" buttons or other links on the page. This can help you develop content that looks great on the page as well as sounds great to the reader. If a piece feels unnatural when it's being written, it will likely look uncomfortable to the reader and will be a disaster on your website.
Tip six: Other resources that you should probably take advantage of are social bookmarking and social news sites. Bookmarking sites simply allow the creation of a bookmark back to your site's pages by you and others. Each bookmark is a link back. Social news sites are sites such as Digg, Propeller, and Reddit. These allow you to provide a description of a site page and also provide a link back. You can also bookmark your social news site entries. Done on a large scale, these create many back links and also many announcements of your site's content. Social publishing platforms are also helpful--two prominent examples are Squidoo and Hubpages. Whether or not use of these sites would fit your particular business model and SEO strategy, I can't say. However, whatever you do, don't do it half heartedly. Decide which SEO and traffic strategies are practical and right for you and then go all out and shoot for as big a scale as possible. Remember, your success requires that you persist and follow through with your planning.
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