Most of you have seen those little buttons on websites labeled
RSS or XML. If you are wondering what they are, RSS means Really
Simple Syndication. Really simple because when you subscribe to
a site that has this feature, you keep up-to-date with new
information without having to check the site every day. This is
really good news because you can use it to get newsfeeds from
major news networks, news on new movies, even your favorite
musician's tour dates or CD releases.
This new twist to the Internet is very valuable to you as a
Internet marketer too. Imagine replacing email marketing with
RSS marketing. People actually subscribe meaning they want your
information updates, similar to opt-in newsletters. With
newsletters you have to write them and your site content. With
RSS, when you update your content, all subscribers are notified
by their newsreaders.
Newsreaders are special software that read RSS feeds. To get
started, download a free RSS reader.
If you use a Windows PC, go to
http://www.rssreader.com For Mac users, see
http://ranchero.com/netnewswire Once you are set up, here's all you or your customers have to
do...
Right-click (control-click for Mac users) on any RSS button on a
site, blog or news source that interests you. Select Copy
Shortcut ("Copy Link to Clipboard" for Mac, "Copy Link Location"
for Firefox browsers), and paste that URL into your RSS Reader.
And that is it, you are subscribed. Once you get started, your
favorite parts of the Web come to you. No need to go out and
check for updates all the time. If you do not want to download
software, subscribe to your favorite feeds through My Yahoo or
My MSN.
So how does any of this make you money?
More traffic means more money. By placing RSS on your website or
your blog, anyone can subscribe automatically and know when a
new product or service is available. This new breed of Internet
shopper is not to be ignored. To take advantage of the traffic
you have to make your RSS feed available to website visitors and
submit your feed information to RSS, blog and XML type
directories.
Here's how you get RSS for your site!
Go to
http://blogs.law.harvard.edu/tech/rss for the best source
of RSS and Blog information. There are several file types for
RSS and here you learn which is best and why. The easiest and
fastest way to learn more about this technology and see it in
use is to go to
http://rss.sitesell.com where you find all you
need to know about RSS, including solid marketing ideas.
There is no need to become a techie, no need to know all the ins
and outs of RSS and XML. There is huge need for you to know
enough about this newest technology to use it. Once you do, it
comes easy to see how you make money online with RSS. In the
same way newsletters and opt-in email are used for successful
marketing, RSS is much easier, faster, and a much less intrusive
way to communicate with potential or existing clients and
customers.
It's very critical to provide exactly what people want to make
money online. How can there be a better way to do that than to
allow people to subscribe to their wants and wishes? Start using
RSS and XML technologies to make money online now before it too
becomes the jungle email marketing is. To add fuel to your
marketing fire, use optimized content for frequent updates to
your blogs and web pages and deliver it with RSS.
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