Online florist Beyond Blossoms
http://www.beyondblossoms.com/
has started a blog to talk about what else, but flowers. The
blog is not just for people who want to send flowers, but as a
place to provide unusual and interesting information about all
things floral, from flower gardening tips to art exhibits
featuring flowers, to fun facts about flowers.
With all the talk recently about blogs, Beyond Blossoms
co-founders Josh Grossman and Gina Maschek wanted to position
their company as on the cutting edge. Josh says, "Creating the
blog is a way to make the website more than just a place to buy
flowers. It's a way to interact with customers and hopefully
provide content that they find informative, useful, and even
funny," referring to one post about a man who planted flowers
in, of all things, a toilet.
The company is willing to write about anything and everything
related to flowers. Recent posts include a new computer game
about flowers, England's effort to improve public bathrooms with
fresh flowers, how to plant fall flowers, and rare orchids found
in Idaho.
"Beyond Blossoms chose to develop a blog in order to enhance the
overall experience customers have when they come to our website
to buy fresh flowers," says Grossman. "A flower blog helps
communicate our company's love for flowers and deepen our
brand's connection with customers. The more interesting content
we can provide, the more enjoyable our site will become to
visitors. Since the blog is updated every day, we hope customers
find it worth reading on a continual basis." Grossman hopes the
blog will become a gathering place for readers passionate about
flowers and sees the blog as a way to differentiate Beyond
Blossoms from the competition, demonstrate their expertise, and
gain mindshare with the consumer.
Grossman and Maschek founded Beyond Blossoms in 2003. The idea
for the company "flowered" when they needed to write a business
plan for an entrepreneurship class in grad school. "We were
looking for a business that would allow us to be creative and
sell something that people love. Flowers are the perfect item,"
Grossman states. After graduating, the two began operations.
Knowing it faces stiff competition from the well-known flower
companies, Beyond Blossoms continually tries to improve the
experience customers have when they buy flowers online. The
flowers come from growers around the world and are guaranteed to
be fresh. They feature both single variety flowers, such as
roses and lilies fresh in the bud stage, as well as elegant
European style, hand-tied, mixed flowers - all at affordable
prices. Unlike other online florists, Beyond Blossoms specifies
the exact flowers in each bouquet, so the buyer knows exactly
what they will receive with each order. Besides the blog, the
company features a flower picture contest, its favorite flower
quotes, flower biology, and the meanings of various flowers.
Beyond Blossoms chose internet marketing firm Radiant Marketing
Group (www.radiantmarketinggroup.com/ to assist them in the
design and development of the blog.
Beyond Blossoms offers elegant hand-tied fresh flowers from the
grower. Visit its website at
http://www.beyondblossoms.com. The
blog can be found at
http://www.beyondblossoms.com/blog.
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