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When It Comes To Internet Advertising, Return On Investment Is
The Biggest Concern For Vacation Rent |
By:
Jackie Moniot |
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December 7, 2004 – According to a recent survey of vacation
rental Brokers and property managers from different regions of
the U.S., most expressed the value in advertising on the
Internet and cited a generous return on investment as their
biggest expectation from it. Eighty-eight percent of those
Brokers advertise their vacation rentals on the Internet and
most (41%) spend between $1,000-$5,000 dollars per year on
Internet advertising.
All but one of the 27 Brokers surveyed said they had their
vacation rentals listed on their own website and would therefore
benefit from the use of RentJillsHouse.com’s advertising options
and direct link to their website. When asked how many website
click throughs must occur in order for a reservation to occur,
most had no idea. Less than half of these Brokers can calculate
their return on investment and do not track Internet user
activity.
The majority (69%) of those surveyed said that it takes them
approximately 1 to 5 phone calls to result in a rental
reservation being booked. This means that the most of these
people would benefit from a toll-free phone number provided to
them on their ad. RentJillsHouse.com conducted this survey in
October 2004 at the Vacation Rental Managers Association 2004
Conference (VRMA).
All of the advertising packages on RentJillsHouse.com include a
Broker logo that clicks through to their website, and a
trackable toll-free phone number. Calculating return on
investment is easy with RentJillsHouse.com’s detailed and
thorough tracking. With this reporting feature, Brokers can
determine the number of times visitors viewed their property,
clicked through to their website, called their property and the
length and duration of each call.
RentJillsHouse.com is the ultimate online solution for
advertising vacation home rentals and properties. The site is
user-friendly and offers information on thousands of vacation
rentals in popular U.S. destinations ranging from the Outer
Banks of North Carolina to Lake Tahoe. The website's purpose is
to bring vacation homeowners, Brokers and vacationers together
through the ease and convenience of the Internet.
Headquartered in Norfolk, VA, RentJillsHouse.com is part of
Trader Electronic Media's family of over 15 websites, which
includes TraderOnline.com. Trader's high-traffic websites
receive millions of visitors each week. The sites cover
virtually every used vehicle and general merchandise category,
including apartments, homes, employment and hotel lodging.
Trader Electronic Media is a division of Trader Publishing
Company. For more information about RentJillsHouse.com, call
toll-free 866-369-8611 or visit www.RentJillsHouse.com.
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Article Source: http://www.PopularArticles.com/article3244.html |
Article: When it Comes to Internet Advertising, Return on Investment is
the Biggest Concern for Vacation Rent
Author: Jackie Moniot
Total Views: 58
Word Count: 357
Category:
Home /
Business / Advertising
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