"Discover The Sneaky Google AdWords Trick That Will Cut Your
Advertising Budget in Half, Skyrocket Your CTR and Give You Even
More Targeted Leads!"
By Mark Meyers (c) 2004. All rights reserved.
http://www.Internet-Income-Advisor.com So you use Google AdWords and you are driving great targeted
traffic to your site!
And your results are good or even great.
You have the important books and courses that teach you all
about how to be a Google AdWords master.
You may even have read my recent Google AdWords articles:
http://www.Internet-Income-Advisor.com/Latest-News.html
Now you are looking for ways to make it even more profitable,
right?
Would you like to know a sneaky little trick that will cut your
advertising budget in half, sky rocket your CTR and give you
even more targeted leads?
.. .
Sorry what was that?
.. .
Well for only $297...
Na just kidding...:)
Here it is:
When do your prospects go to Google and search for information?
When they want that information right!
But what time of day is that usually?
Is it between 9:00am and 5:30pm when they are quickly searching
around (hoping that the boss doesn't notice them on the
internet)?
Is it between 5:30pm and 10:30pm when they are surfing around
not sure if they want to check out a few sites or watch TV?
Or is it some other time?
To tell you the truth I don't know the answer for your
prospect. You'll have to find that out by testing.
Once you find that out, stand back, because you now know the
absolute best time to get your ad in front of your prospects.
And if this time happens to be before 9:00am or after 5:30pm
you have a really good chance of getting better ad positioning,
a higher CTR and all for a lower cost.
Let me explain...
With Google AdWords you set a daily budget which the AdWords
system stays within (well usually:) ) right! To stay within
this budget AdWords will manage how many times your ad comes up
(ie. your impressions) during the day.
Now, a lot of people surf the Internet from 9:00am to 5:30pm,
and there are a lot of Google searches during this time. In fact
there are so many searches that your entire impression base
could nearly be exhausted in this time frame.
An example:
1. Your ad is shown (with all the other advertisers) 1,000 times
from 9:00am to 5:30pm 2. But let's say your real prospect, the
person who is literally starving for your product or service,
goes on to Google at 10:30pm and starts searching. 3. What if
your ad was not showing just when your prospects needs it the
most.
To ensure that this does not happen, you have to know the time
when most of your hot prospects are looking for the solution you
provide. Then just pause your campaign for the other times
during the day.
What will this do?
1. Your ad will only show during the hours when your main
prospect is looking for it. 2. Your competitors probably don't
know this, so their daily impressions will be nearly exhausted,
and at least not showing as often. This will give you... 3. A
higher placement, and; 4. More prospects (a better CTR), and; 5.
All for a lower cost (less competition).
So all you have to do is figure out the time.
Then you win.
I hope this helps you maximize your Google AdWords success.
Have a great day! Mark Meyers
Categories
