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10 Email Writing Tips That Sell, Sell, Sell! |
By:
Talbert Williams |
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Those of you who popped your heads in the door last week are
now thoroughly convinced that targeted email is the ticket to
e-tailer bliss.
But how do you write email that cuts cleanly through the mumbo
jumbo of mass marketing and enhances customer relations, while
also boosting sales? Follow these top 10 tips to writing email
that sells, and watch your response rates grow faster than a
Paul Shaffer retort.
10. Be yourself. Remember the old adage "Don't talk to
strangers." People live by those words. Introduce yourself, and
your company, right away. Existing customers will greet you like
an old friend, while potential shoppers won't be forced to
wonder if you are a shady scam artist.
9. Be clear and concise. What exactly are you offering, anyway?
A sale on neon pink XXL gloves? Buy one Beanie Baby get the
second at half-price? Free Ginsu knife in exchange for
completing a marketing survey? Guessing games aren't much fun
and rarely lead to a sale. State your offer up front and without
(too much) hype.
8. Be available. Can I get it express mail? What's your return
policy? Even when you address such questions up-front in your
offer, these questions and others are bound to be asked. Let
your customer know someone is minding the shop. Make it clear
how and where to get more information.
7. Be a clock watcher. Is this an ACT NOW situation or is the
offer good indefinitely? Include this information in your pitch.
It is tempting to call for immediate action. However, if you go
that route, be certain you don't make the same offer twice.
Remember, no one believed the e-tailer who cried wolf.
6. Be show AND substance. A little chic goes a long way toward
keeping your customers interested. And lively writing never goes
out of style. However, a good deal and flawless customer service
is certain to linger longer than even the most eloquent turn of
phrase.
5. Pass Go. Collect $200. The customer is sold on your offer.
Now don't mess up the actual sale by forcing Bob Buyer to hunt
down details on how to give up his hard-earned cash. List
purchase price and payment terms, plus delivery method and time,
in an obvious location and in easy-to-understand terms.
4. Be an editor. You've heard it before: Your email reflects
upon you. Your customer needs to know he is buying from the
best. Proofread. Break up run-on sentences. Use simple language.
Catchy phrases don't make up for sloppy punctuation and typos.
And if you can't write, hire someone who can.
3. Keep it clean. I'm not talking language here. But unless you
are marketing to an exclusively adult audience, I'd stick to
puritan wording. Avoid the temptation to be too sophisticated in
your design. Many systems still won't support fancy formatting.
Plus, most of it gets lost on the trip through the network
anyway. Keep it easy on the eye with lots of line breaks and
white space.
2. Get to the point. According to Jupiter Communications
research, only 15 percent of web users read all email messages
in their entirety. More than half (51.2 percent) read the first
few sentences and then decide whether or not to continue.
Forcing your customer to wade through paragraphs of superfluous
information is the quickest route to the delete key and to the
death of a sale.
And the number one way to write e-mail that sells (drum roll,
please):
1. Target your message to the right audience. Never forget what
you are selling and to whom you are selling it. Remember: Even
the most well-crafted pitch is worthless if it's delivered to
someone who doesn't want it.
Copyright 2001 LeadsandTraffic.com
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Article Source: http://www.PopularArticles.com/article35137.html |
Article: 10 Email Writing Tips That Sell, Sell, Sell!
Author: Talbert Williams
Total Views: 76
Word Count: 563
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