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Why Fashion Matters

By: Andy Anand

Published: August 22, 2007
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Fashion has suffered its share of browbeating and scorn. To understand fashion and what it truly implies for a culture I take a step back from my undertaking to catalogue fashion history. The wedding itself and the events leading up to the ceremony are stepped in Victorian customs one of the first influence the young girl is choosing the month and the day for her wedding. June has always been the most popular month, for its name after Juno, Roman goddess of marriage she would bring prosperity and happiness to all who wed in her month.

The very word “fashion” is derived from the Latin “factio”, which gave birth to the politically sensed “faction”. The word “faction” applies to differences and conflicts among groups with further connotations of the possession and exercise of power by them. Our website www.ebridals.com serves for the best of bridal gown and prom dresses for Today’s fashion conscious brides, these all dresses are designed by one of the leading designer Andy anand, who have designed his bridal gowns and bridal dresses which add extra grace and poise to the bride. According to him ‘’fashion is has always been for the elite. It has two effects: a trickle up effect, when streets fashion comes into the main stream; and a trickle down effect, when fashion moves from the elite to the masses. His bridal dresses have the special quality which appeal to people of all the class, color and shape, ebridals.com has the beautiful bridal gowns, prom dresses, and wedding dresses.

Fashion becomes a signifier of class structures. Such is the nature of social class that the elite never mix well with the commoners. We live under hegemonic structures, whether we like to admit as much or not, and we use fashion to not only preserve our differences but also to legitimize them. When the well heeled order haute couture, they order dresses that establish them as different. Wearing that expensive outfit becomes a statement that seals these differences once and for all. Thus, fashion is used as a fence to keep away lesser citizens by the elite.

But it doesn’t stop there. The commoners use it as a bridge to become nearer to their social superiors. This explains the pathological rush towards designer labels, taking place today, and also leads to the branding of fashion as meaningless. But the truth is that fashion is an aspiration towards creating meaning. Such class struggle may seem frivolous and fashion may seem to be the culprit. But fashion is only a symptom that communicates the illness. The illness lies in society itself.

The aim of www.ebridals.com is not only to provide designer dresses but also to introduce you to the ‘’WORLD OF FASHION’’ all the bridal dresses and prom dresses are made with the special sresearch and care to give the ‘’style’’ and ‘’comfort’’ with classic touch.

Fashion has a cultural profile that saves it from trivial. Those who dislike differences of ideology and class are usually that ones that view fashion negatively, call it shallow and hold it for creating misguided desires. Those who come to accept that there is no easy utopia and that differences among people will remain, can seen fashion for what it truly is: an outlet for creativity, a tool of cultural production and the means by which cultural differences find peaceful voices.

www.ebridals.com comes with a variety of designer wedding dresses and bridal gown in different fabrics and colors.



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