If you have just put up a website, you probably all ready have
heard words like: keywords, Google AdWords, Google AdSense, SEO.
AdWords, AdSense, SEO have one thing in common - Keywords. How
important are keywords? Very Important.
Google AdWords
AdWords, be it through Google, Miva, or any pay-per-click search
engines, you need keywords. With AdWords, you create a
three-line ad - 25 word title, with two 35 word lines of ad copy
- then you create your keywords. To get the hits, you have to
brainstorm for different keywords, that are different but
relevant to your target Audience. Sound easy? It's not. It takes
time, patience, constant tweaking, and hoping that the product
you are selling is not already saturated -- to much competition,
makes it a little more difficult for the novice to make a profit.
Google AdSense
Google AdSense is an advertising program created by Google, and
which is beginning to be explored by other search engines, such
as Yahoo and MSN - that allows you to put targeted ads on your
website. If someone clicks on the ad, you earn a small amount of
money. These ads are keyword driven and are relevant to your
webpage or website.
Sounds simple? Well, not really. There is more too it than just
putting an ad on your website and expecting someone to click on
it. What's involved? Let's see - color, position, style, to name
just a few.
SEO
Search engine optimization - this for me has been a
time-consuming process - since I am still learning. SEO is
keyword driven - the search engines pull the keywords from your
web copy - not, to my surprise, from the meta keywords tag.
Granted, I still use the meta keywords tag, but maybe in the
near future, I will slowly eliminate the tag from my webpages...
The search engines do, however, pull information from Meta
Description, Meta Title, and the content of your webpages. Thus,
content does reign supreme.
Since content reigns supreme, each page should contain useful
content and most importantly, your most relevant keywords that
you want to emphasize. Second, it is best to try and base your
keywords around a central theme. I have found that when the
keywords diverts away from the main theme - that sends a red
flag to search engines. So, if you want to look at your keywords
and the density of the keywords on your webpage or webpages -
You can get a quick rundown at:
http://www.ranks.nl/tools/spider.html. It's a free tool, and
very helpful.
To conclude, keywords is one of the main ingredients that leads
people to your website, product, service and/or ad. ...AND,
keywords based around your quality content will help with your
positioning on your website.
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