Is shopping online becoming popular and safe enough for you and
I to do the vast majority of our shopping on the Internet?
As I contemplated, when I initially set up my website:
www.shopshopshop.org The first thought that came to mind was
will they come and will they spend money? Sure people are always
curious and some will visit but will they stay long enough to
spend some money?
Safety was the first concern of those I had spoken to, they were
somewhat skeptical and therefore reluctant to make any online
purchases. It is our responsibility as online marketers to
convince them to about the safety of online shopping.
We all know about the convenience of getting on the computer and
viewing the sale that retailers are using to entice the shoppers
into making a commitment. But are not always as eager to go
ahead and complete the purchase online.
The Internet today is as safe or safer than making purchase in
person, I recently read an article where BJ Wholesalers was
fined by the Securities and Exchange Commission for not having
sufficient security to protect Credit Card users.
Most of the buying we do today is pay for by either a credit
card or a debit card. So If you think that when you purchase gas
and pay for it at the pump with your credit card or debit card
that you are making a safe purchase think again.
I recently purchase gas at my favorite gas station and paid for
it at the pump with my debit card, only to find out two weeks
later when the bank call me to question some of purchases that
were charge to my debit card.
It seems that somebody was making purchases that were very
uncharacteristic for me. And the institution where I have been
banking for many years was able to detect this and all my money
was refunded and a new card issued.
I was fortunate in the incident just described, but back to
online shopping, most of the retailers that do business online
have very good security to protect the buyers. After all they
would rather you make your purchases online,
Online shopping is much more profitable for the stores and safer
and besides no shoplifting takes place on the Internet, so the
store want to protect this revenue source by making it safe as
well as convenient.
Another willing partner is the credit card companies themselves
they want you and I to continue using the plastic, and are doing
all they can to protect the credit card user.
In our website we have a page titled credit card fraud
protection, with direct links to the major credit card companies
website and anti fraud page, so that shoppers can read what the
credit card companies are doing to protect them from fraud and
identity theft.
As more and more people become aware of the security measures
being undertaken to protect them, they will avail themselves of
the convenience of doing their shopping online and use the time
they save for pleasure and family activities.
People today are always in a hurry and don’t usually have time
to wait on long lines for cashier to ring them up, when they can
accomplish the same thing without leaving the house.
This is more attractive to younger active people would rather
play a round of golf or a couple of sets of tennis than fight
the maddening crowds.
So I recommend that you get online and start spending! For safe
secured shopping visit: shopshopshop.org
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