|
Many of us have websites and as a matter of course join the
Google Adsense plan and place the appropriate script code on our
web pages. Taking for granted that visitors will come to our web
pages and quite happily click on these Google Adsense ads and
consequentially we will make money.
However, having experimented with the placement of Google ads
and reading as much information on the subject as possible there
is far more to it than just putting the ad anywhere on your web
page.
Positioning of the Goole Adsense script is critical and it is a
proven fact that placing the ad at the top central position of
your web page directly beneath your header banner and before
your body text is a prime target area. Equally enough so is
placing your Google Adsense ad on the top left position of your
left sidebar? Both of these can result in you gaining a higher
click through rate and a better CPM figure.
Just as important as the positioning of your ad is also the way
it is presented and you should not just accept the default
settings. It is far better to select the background colour of
the ad to match the background colour of your web site and this
also applies to the ads border colour.
Pay careful attention also to the Google Adsense link colours,
if possible it is far more effective to match these colours to
the same colour as you use for your main body text.
As with all things on the internet you really need to experiment
with your website and try various configurations but follow
these few simple rules and I think you will find a marked
increase in your Google income will soon appear.
|
Categories 
