Product, Leads, and advertising the 3 most important elements of
any successful home based business.
For this article we will focus on leads. Leads are people that
are interested in making money from home. How do we know this?
For starters, they have either put an ad on the internet stating
they want a home based business, or they have filled out a form
with one of the lead generation companies.
Now how do we go about getting these so called leads? Some
businesses put a simple questioner out over the internet that
people can access to answer some simple questions.
These questions are usually, how much time a week you can put
towards your business, how much money can you invest in your
business, why do you want to work from home, etc.
These questioners are usually short and to the point. Once all
this information is gathered the business then contacts that
individual to sell them on his business opportunity.
Another way to find leads is through the lead generation
companies that are on the internet. There business is to compile
all the information and then sell it to business owners to use.
This is where it gets touchy. Today there are so many of these
“so called” email list, lead lists etc. How do you know who is
legit and who isn’t?
My rule of thumb on this is, a company offering a large amount
(over 5000) leads a month is probably not a very good source.
So what makes a good source to find leads? Well what you want to
look at is companies that offer what we call “double opt-in”
leads.
What that means is each lead had to fill out one of those
questioners and had to put a valid email address on that
questioner, so that company could email them for confirmation.
That is double opt-in, that person filed out the form, and then
got an email from the company asking if they filed out the form.
If they did they hit a link that would confirm that to the
company.
Then you want to look to see if that company also supplies the
address, phone, IP address of the lead.
And what I think is most important, does the company offer leads
that are spam compliant! This means you will not be accused of
spam when you contact that lead! And will this lead be unique to
you.
What I mean by unique to you is, once that lead shows up on your
list, it will not show up on anyone else’s lead list.
And last but not least price! Please don’t think that the higher
the fee the better the leads will be. This is definitely not
true; I can vouch for that one.
I have used lead sources to promote my business that cost
anywhere from $30 a month for 1000 leads, to $150 a month for
4000 leads. Which do you think I had the better luck with?
You guessed it, the one that gave me 1000 leads for $30 a month
was the best deal, and I am averaging about a 28% signup to my
business.
It does not sound like a lot, but think, that is 280 people a
month, and if only 100 of those do any business for me, that is
a bunch of money in my pocket each month. And all that for $30 a
month.
So remember when choosing a lead generation company, look for
price, double opt-in lead, spam compliant, unique to you, all
pert ant information for the lead, and of course how many leads
do you get each month!
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