The old ways are not always the best ways.
The traditional model of making money from affiliate products
was simple. Create an interesting website geared to a specific
theme, slap up some banners for affiliate products that were
related to your theme, and sit back, hoping that some of the
audience your website drew would click on those banners, giving
you some sales. If you really wanted to get creative you might
have done some email campaigns for specific products on the side.
But email campaigns are mostly ineffective (and God-forbid you
should spam anyone). And banner advertisements don’t generally
work. And websites take a long time to build, and promote. And
even longer to get good ranking in the search engines.
So it was a slow steady process. There were no ‘quick routes’ to
affiliate gold.
Until now.
Hang on to your hats, ladies & gentlemen, because pay-per-click
advertising is here!
Pay-per-click search engines like Google AdWords and Overture
offer an exciting way to quickly bring highly-targeted,
highly-motivated people who want to buy straight to your
affiliate products and services. You don’t even have to have a
website.
All you have to do is write a cleverly worded ad describing your
affiliate product and put it up. When searchers click on your
ad, they are whisked right to the affiliate product, and given
the opportunity to purchase. Wham, you’ve just made money. It
really is that simple.
To demonstrate how quick and powerful pay-per-click advertising
can be, I’ll offer myself as an example. I came into the ‘let’s
make money on the Internet’ game late, and when I started I
didn’t even have a website, and I barely knew what an
‘affiliate’ was.
The first month I cleared $1500 in profits, even though I barely
knew what I was doing. For every one dollar I spent on
pay-per-click, I got three dollars back in profits. And I was a
total newbie, a ‘marketing virgin’. I didn’t have a website, I
didn’t know how to conduct an email campaign, and I barely knew
what a ‘tracking URL’ was. Does that wake anybody up to the
power of pay-per-click advertising?
However, don’t think it’s all wine and roses in the
pay-per-click field. The fact is, almost everyone who tries it
fails, at least initially. I failed myself, by the way. The
first two days I netted over $50 in losses. And I still maintain
those were the most valuable two days of my entire pay-per-click
experience, in terms of how much I learned, and how quickly I
adapted to the learning curve.
So don’t go into it with false expectations. Pay-per-click has a
learning curve. But if you’re willing to demonstrate a little
stick-to-it-ness, pay-per-click can be wildly profitable, and
kick-start your affiliate sales business.
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