Golden Rules For the Use of Autoresponders By Pradeep Aggarwal
Autoresponders are a perfect way to increase traffic to your
site. They can save many valuable hours by automatically
answering emails concerning frequently asked questions about a
service or product or by sending a welcome letter to new members
of your program. There are many ways that autoresponders can
help your business. One of the most important is their ability
to track the effectiveness of your promotions. Since
autoresponders are one of the most popular marketing tools
available today, they are being used by a lot of different kinds
of business and websites. Some of these take advantage of the
system to use the autoresponders in a negative manner. You
should be aware of some of the "Golden Rules" when using
autoresponders.
Thou Shalt Not Use an Autoresponder Address When Submitting to
Search Engines.
Since you will most likely submit your site to search engines
such as Google or Yahoo!, directories, classifieds, and free for
all sites, you should be made aware of the fact that these sites
commonly use an autoresponder as well. If you were to use your
autoresponder to contact these companies, their autoresponder
will reply to yours and so on and so on. Thus creating a cycle
of autoresponses that will flood your email box and theirs as
well.
Thou Shalt Not Use an Autoresponder to Subscribe to Ezines or
Discussion Forums.
Since most of the time an Ezine will send you updates and new
information regularly, your auto responder will send them a
message each time. In a discussion forum, every person in the
discussion forum will receive your auto response. This can be
irritating and most of the time you will be unsubscribed. It is
often hard for the administrators of the forum or ezine to
determine who is using the autoresponse and therefore it is
simply common courtesy to never use an autoresponer in this
manner.
Thou Shalt Not Use an Autoresponder to Take Advantage Of
Unsuspecting Individuals.
Some very unprofessional companies will use autoresponders to
respond to an automated message when this is done the address in
the "from" field will be automatically subscribed to their
mailing list. This is a extremely un ethical use of
autoresponders and those who do it are in jeopardy of creating a
very negative image of themselves and their company. Rather than
promote their service or business, this usually leads to people
becoming very upset and spreading a negative word about your
company rather than a good one.
The Internet can be a great place to do business and
autoresponders can be an excellent way to save time, however
when used in an unprofessional way, they can lead to frustration
and aggravation for others. Your company will suffer the loss of
much business if you choose to participate in these abusive
practices. The appropriate use of auto responders can generate a
large amount of business, while inappropriate use can drive away
that business. Note from the author:
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