Making online affiliate-based sales is becoming easier every day
thanks to the growing sophistication of online sales tracking
methods and affiliate marketing support.
It should come as no surprise that a large number of online
purchases are for computers, printers and accessories. After
all, these are things web surfers use every day.
But nearly every day I field questions from friends, family and
colleagues who are getting ready to make their first computer
purchase so they can get on the Internet. In many cases, these
folks have never even seen the web or have spent little time
online. This dilemma presents a special challenge and a unique
opportunity at the same time.
How does the affiliate make this offline sale?
The answer to this question is a simple three-step process.
First, sign up for one of the many computer equipment affiliate
programs available on the web. I use a Dell computer and
heartily recommend them, so I signed up for the Dell affiliate
program through
http://linkshare.com The next step is to create a sales page that you load to your
website. If you don't have a website you can simply sign up for
a free site from one of the many free providers. A favorite of
mine is at
http://hypermart.net This page doesn't need to sell your customer; it simply needs to
provide the links through which the customer will click (many
affiliate programs such as Dell contain hidden codes that
require your customer to click from a web page.)
For an example of my Dell sales page visit
http://smarthomebusiness.com/dell.htm You'll notice that the page isn't a hard sell; it's a simple
page with affiliate links to the Dell site. When my customer
clicks on any of these links I'll be credited with any purchases
he makes.
The third step is to get your customer to your sales page. This
is the obstacle, since your customer may not be on the web yet.
If necessary, ask the person over to your house. Give your him a
hands-on demonstration of the very product he's thinking of
purchasing. Once you have your customer online, show him around
the net.
Let him navigate. Show him some of your favorite hangouts, your
website, your favorite discussion boards, favorite game sites
and anything that might interest him. After a few short minutes
on the web he'll absolutely NEED that new computer!
Wrap up your presentation by taking him to your sales page. For
an extra-special touch, name the page after your customer, such
as "Mark.html"
By now he's thoroughly hooked on the web and thinking about a
purchase. Let him do it by clicking from your sales page.
Now the Dell affiliate program pays a very small commission, but
what I've gained is far more important…a relationship with that
customer that he can't get at an offline computer superstore.
I've walked him through the web, shown him all the bells and
whistles on my own computer (including some add-ons he might
like) and established myself as a valuable source of technical
information.
The next time he wants to make an online purchase, who will he
ask? When he wants to buy software who will he come to for
advice? And most importantly, when he has questions about
affiliate programs or starting his own online business, who will
he ask? You guessed it!
The value of this customer is far greater than the few dollars I
made on this original sale…it's the lifetime value of the
customer.
Keep your eyes and ears open for offline opportunities such as
this. When you discover someone with a specific need, create a
specific page to provide the solutions. Your new customer will
thank you many times over with repeat business.
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