Keep your direct mail from going directly to the trash can by
sending a postcard magnet mailer. Stand out from the
competition, get long term quality exposure and increase sales
with one powerful, affordable product.
On their 10 year anniversary American Printing & Promotions,
Inc. is re-defining effective direct mail and offering business
owners a more powerful way to reach consumers.
On 1 November 2005
www.postcardmagnet.com was launched to make
business owners aware of postcard magnet mailers: a powerful
direct mail alternative that accomplishes what traditional
direct mail cannot.
Don't Throw Your Advertising Dollars Away on PostcardsExperts say, "The most difficult task of any mailing is to stay
out of the trash can long enough to deliver a message." That
statement is true now more than ever as direct mail use has
increased. There is an over population in the mailboxes of most
consumers of unwanted and unsolicited 'junk mail'.
Everyday, enormous amounts of direct mail take a short and
un-eventful journey directly from the mailbox to the trashcan,
representing tens of thousands of advertising dollars literally
wasted. Postcardmagnet.com claims to offer business owners a
mailer that consumers will keep and use rather than discard and
ignore.
"It's our mission to provide business owners with a product that
will keep their message in front of their clients longer
resulting in more impressions and a greater response rate," says
Ryan Christensen, owner and CEO of American Printing &
Promotions. "A postcard magnet mailer is the perfect way to keep
your marketing dollars out of the garbage and continually
promoting your business." "Effective marketing includes
differentiating yourself from your competitors," continues
Christensen. "That includes not only your products and service,
but your direct mail as well."
The product highlighted on
www.postcartmagnet.com is a
commanding 8.5" x 5.25" with a bright full color imprint on both
sides. A high gloss laminate offers professional visual appeal
as well as durability. An attached magnet, available in any
custom shape or size, is easily removed from the postcard and
kept on the fridge or filing cabinet.
A report found in a direct marketing annual statistical fact
book reports that "a postcard with a magnet attached is read at
least 51.9% more often" than traditional postcards or envelope
mailer."
Cost Per ExposureAffordability and return on investment are important
considerations in any marketing decision. Cost per exposure is
one way to determine the effectiveness of a direct mail campaign.
"Cost per exposure," says Christensen, "is what makes this
product the most effective and affordable direct mail choice.
Postcards get ignored, thrown away or lost. A magnet goes
directly to the fridge; and it's going to stay there for years.
You can't get that kind of exposure with anything else."
A well-known and accepted law of marketing is that a consumer
must be exposed to a product or service multiple times before
the decision to purchase takes place. Some businesses, in an
effort to create repeat exposure, send out a series of
postcards. Production costs and postage has to be paid for with
each mailing.
The same positive effect of repeated exposure can be achieved by
sending out a magnet postcard once. The magnet will continue
advertising a message or service long after traditional mailers
have been thrown away and forgotten.
Paving the Way for Increased SalesPostcard magnet mailers also pave the way for personal follow
up. Contacts will remember receiving the magnet mailer because
of its attractive and unique design.
Consumers will remember the company and its message because of
the magnet on their fridge or filing cabinet. When a salesman
calls on individuals in the targeted area he will have the
advantage of making a follow up call rather than a cold call.
"When advertising with postcards you don't have that power" says
Christensen, "People remember things that are unique. They will
remember the company's message and service because they will see
their magnet every single day. Sending out regular postcards or
envelope mailers doesn't give you a competitive advantage: It
just makes your company easy to forget."
"Remember," he concludes, "anything but a magnet will just get
thrown away."
A free sample, order and production details and additional
information can be obtained by visiting:
www.postcardmagnet.com
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