
Categories

Advice Animals Automobiles Business Career Communications Computers Education Entertainment Family Fashion Finance Food Health Home Legal Leisure Marketing Realty Reference Religion Science Society Sports Travel

Submit your articles online!

How To (Legally) Spy On Your Competition!

By: Craig Garber

Published: January 27, 2008

Link To Article

Republish Article

Today I'm going to be showing you a 100% legal way you can spy on your competition, and why, if you're not doing this, you're really missing the boat on some potentially ground-breaking earth-shattering marketing ideas.

I'm writing today's tip from over on the west coast of Florida, just outside of Tampa, where my family and I will soon be relocating.

And you know what?

Sometimes it's refreshing to be looking at the world from a different vantage point -- you see things differently that way.

You know what I mean?

Are you consistently looking at your business from your customers and your clients point of view?

And even more important, are you looking OUTSIDE your business for new ideas, trends, and ways to market your business?

For example, purchasing goods and services from your competitiors is one of the most basic things you can do, to get new ideas for upselling... cross-selling... and back-end products.

Investing your time and money in this incredibly easy way of "spying" on your competition, is a sure-fire way of keeping you on your toes... staying "hungry"... and making sure you aren't doing anything stupid.

The first thing I ask all my consulting clients (and my copywriting clients for that matter) is "Who's doing things in your marketplace that's really kicking butt? What is their marketing like? Who's really shaking things up?"

Look, one of my first copywriting mentors told me the easiest way to make a fortune was to find something that's working, and then just put a better spin on it using good (better) marketing.

He said that's like finding a race-horse that's always coming in second and third, and then just giving it a little extra boost of "energy," and all of a sudden, now you've got a consistent winner.

So start looking at your business from the outside, because you really DO see things differently when you're on the outside looking in.

Now go sell something,

Craig Garber http://www.KingOfCopy.com

P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html

P.P.S. If you know someone who could benefit from this tip, then do the right thing and forward this tip on to them, right NOW!

Source: PopularArticles.com^TM / Legal / http://www.PopularArticles.com/article4632.html

Visitor Comments

What do you think about this article? Do you agree or disagree with it? Be the first to comment on this article, and share your thoughts with the world. No registration is required to post comments.

Related Articles
Recent Legal Articles
More From Craig Garber

	Resources - Viral Marketing Resources - Viral Marketing Marc Foster This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on...
	Spy Cameras: How To Get Great Enjoyment From Them Spy movies are something that I loved when I was growing up. The great thing about modern technology is that we can now cheaply and easily do things that would have once amazed us. When it comes to my...
	What Are The Things To Do In Designing And Printing Brochure? Brochures play a vital role in the marketing of a business. They incorporate essential information about an organization like its offerings and their superiority over the competition, its key features, its...
	Internet Marketing Features For Small Businesses Do you have a small business? Then you know how important it is to keep your nose ahead of the competition. One way to keep the traffic coming to your business is by taking part in Internet marketing. The...
	Why You Need SEO Management Services Toronto Marketing is one of the most important things when it comes to running a business. If you are a business man or women you will agree to this statement. You have to have marketing if you are going to have a...
	Realtor Internet Marketing - How Is It Done Today realtor Internet marketing has become as important as any other sort of Internet marketing. The reason being that competition in the realtor business over the past few years has become more furious...
	Distinguish Your Business From The Competition You followed time-honored online marketing techniques to the letter: you have a great web site, the site has a high search engine rank, and you created a compelling marketing message that showcases your unique
	Why E-Commerce Is A Business Approach The chance that any business will succeed will have a lot to do with its ability to survive competition. And competition these days means the Internet. Nobody doesn't market on the Internet anymore and, if...
	How To Legally Change Your Name Don't waste your money on expensive attorney/paralegal fees to get your name change filed. Legally changing your name is a very simple process to undergo. But there are a few reasons you CAN NOT change...
	Client Attraction Technique #3: Study The Competition! One very powerful and cost-effective marketing strategy is to study the competition. This is an important exercise, as essentially it allows you to find out as much as possible about the opposition - how...

	UK Based Solicitors Prepare For Forecasted Autumn Of Discontent We may have had a glorious summer, but autumn looks to be full of doom and gloom. Trade union leaders are drawing up plans for a campaign of nationwide strikes. The strikes are said to involve millions of...
	Manchester Solicitors Stop The Abuse Of Protective Safeguards. Thanks to the efforts of solicitors in Manchester, the Manchester city council have been found to have acted unlawfully when they removed E, a 19 year old with severe learning difficulties.
	Local Solicitors Suffer Due To Lack Of Legal Aid. After the recent award of legal aid contracts, it is estimated that nearly half family law firms will close down in October. Local solicitors have warned that the already under-invested family law division...
	True Price Of Justice The government has lost its battle in attempting to reduce legal costs. Two High Court Judges have quashed regulations which effectively amounted to defendants having to "pay from their own pockets to...
	Lawyers Role In Injury Claim And Its Settlement Insurance companies settle the injury claim to your satisfaction if the data provided accurately. The injury settlement negotiation is exactly like sales negotiation.
	What Lawyers Are Available To You And How They Can Assist Law is a very extensive subject and one which few people actually understand very well. There are many different types of law is which perform different sorts of services and you will probably want to learn...
	What's Involved In Becoming A Lawyer? Lawyers work in many fields of law from litigation to business law to bankruptcy law. Before you can become a lawyer you must attend college and obtain a bachelor's degree. Your bachelor's degree can be...
	Why You Should Use The Best Attorney You Can Even if a person strictly follows the set policies for proper conduct and executes a peaceful way of living as mandated by the government, disagreements between people, accidents, and other erratic events...
	The Penalties Of Driving Under The Influence Florida takes its drunk drivers seriously. There are really huge consequences to Florida drunk driving. If you consume alcohol you increase your chance of getting in an accident and wounding yourself or...
	How Lawyers Interact With Many Professions Every person relies on lawyers when it comes to court hearings. Some of their roles involve concrete usage of nonfigurative legal data and theories to disentangle specific issues and problems. A few of...

	What To Do With Looky-Loos And Subscribers Who Waste Your Time! Remember that old television show " The Twilight Zone"?It originally ran from 1959 to 1964 on the CBS network, and was one of the most provocative and controversial shows of its time. The show's narrator...
	How To Write A Compelling Display Ad To Sell Whatever You Want How come you're seeing certain ads over-and-over again?Why are they working. and why do some display ads deserve to be nothing more than bird cage lining.Since we've been discussing sales copy "voices"...
	How To Get Someone Else To Pitch Your Wares, And Why This Is Often A Good Idea Yesterday we talked about using the right "voice" in your sales letter.Meaning, who should actually be doing the selling?Most people sell themselves, but as you discovered, there are some inherent problems...
	7 Ways Television Influences Your Prospects Behavior, And How To Leverage This Did you know, that television -- the persistent purveyor of pop culture here in America -- shapes a LOT of your prospects behavior patterns?Here, listen to this:1. The average US home has the TV on for 7...
	How To Avoid Putting Your Prospects On The Defensive! The last thing you want to do is put your prospect on the defensive, and if you're not careful about what you're saying in your sales copy, you WILL do this -- especially if you aren't aware of what to...
	How To Multiply Your Profits By Simply Cloning Yourself Want to know a "sneaky" way to instantly generate more sales and multiply your profits by "cloning" yourself?You do?O.K., then here it is.What you want to do, is to go out and "clone" yourself.Create...
	3 Reasons Why You MUST Use Sub-headlines In Your Sales Copy! Yesterday, we took a look at how television has influenced American behavior, and the importance of giving your viewers, or in this case, your prospects... a "break" every once in a while when they're...
	The Right Way... And The Wrong Way... To Start Your Sales Letters! Most people really struggle with figuring out how to start their sales letters. Today I'm going to show you the right way... and the wrong way to start your sales letters so you don't mix things up and...
	A Little-Known Secret To Writing Sales Copy, For Serious Copywriters Only! Have you ever wondered how your copy sounds to your prospects when they're reading it?If you have, here's a little-known trick to making your copy sound as clear as a bell, and feel as comforting as a warm...
	How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing There should only be one, over-riding reason why you're doing anything in your marketing.Know what that reason is?Of course! To increase the response rates of your sales promotions!Because that leads...

Article: How To (Legally) Spy On Your Competition!
Author: Craig Garber
Publication Date: 2008-01-27
Total Views: 916
Word Count: 326
Category: Home / Legal

Print This Article

Add To Favorites

Cite This Article

Home | Categories | Submit | Republish | Tools | Links | Credits | Contact | Privacy Statement | Terms Of Use

Copyright © 2012 InfoServe Media, LLC (DBA PopularArticles.com). All rights reserved.