For the first time in China both SEO experts and the industry
leader, Google, came together for a combined presentation on
Search Engine Optimization (SEO)
SHANGHIA, CHINA -- Those people who were fortunate enough to
attend Ad-Tech Shanghai all agreed that the presentations by
Google's Senior Product Manager James Mi, Adverted's Senior SEO
Consultant Stephen Noton and IBM's SEO Advisor Bill Hunt were
insightful, dynamic and instructive.
The session was considered one of the highlighted sessions at
Ad-Tech Shanghai and was rated by many as being one of the more
useful sessions at the event. Hank Horkoff from ChinesePod.com
said "It was nice to actually get useful information rather than
just having to sit though a boring sales pitch." Added to this
the praise is the fact that part of the marketing team from MSN
was so impressed by Noton's speech that they have requested his
presentation to use it internally at MSN.
The session was moderated by Mike Grehan and it marks his 32nd
event this year that he's spoken at. Making him one of most well
known speakers in regard to Search Engine Optimization and
Marketing. Having Mike Grehan lead this elite group of
individuals made this session the who's who of the industry and
something that those who attended will never forget.
The session started off with Mike Grehan introducing the
speakers and, as he often does, giving a lighter side of himself
by thanking the wonderful people in Shanghai for being so kind
as to always offer him Rolex watches and massages wherever he
went. Brummell had the Audience laughing in not time before he
handed the floor over to Mi, the Senior Product Manager at
Google.
Mi provided a quick overview on Google's workings in regard to
how it crawls and indexes web pages with some focus on the
Google PageRank system. He then highlighted the Google webmaster
section which ties really nicely with simultaneous official
launch of the new features at Google SiteMaps which allows you a
peek behind the scenes at Google in how they understand, rank
and access your web pages.
The next speaker was Noton who is the Senior SEO Consultant for
Adverted. His speech was on an overview of Search Engine
Optimization. His presentation went into things like until 2000
SEO was the only way to get a website found at Google and that
76% of all the Google users use the SEO results. "Many people
don't understand the value behind proper SEO as SEM has become
so easy to accomplish many simply don't care that they are
losing 76% of their business to someone else" said Noton in post
commentary. He also discussed how SEO is geo-targeted and how
companies like Yahoo! and MSN are making search more relevant by
giving geo-targeted search results to many of its international
users.
The finial speaker, Hunt, might just be the most experienced SEO
person on this panel because unlike Noton (who headed to Asia to
work with more startups and the upcoming corporate elite) is
based in the US and works with the current corporate elite
including being the man behind IBM's Search Engine Optimization
success. Hunt's talk involved him showing some of the work he's
done with IBM, which really complimented the other speakers.
Hunt showed how changing text in images into pure text and how
proper navigation and title tags can make a clients site like
IBM grow from being in the top 100 to being #1 within 3 short
weeks.
Sadly this talk had to come to an end but there were many off
stage talks including one with eBay who is looking for
professionals to aid in its expansion into China. eBay states
that they need to tie in with China SEO experts like Noton and
hopefully try to whew experts like Hunt to relocate into China,
"I can't do this alone, China needs more SEO professionals,"
said Noton.
For those interested in the materials presented at Ad-Tech
Shanghai but were unable to attend the conference, Stephen Noton
and Bill Hunt are always available for personal meetings.
Additionally, Ad-Tech will be coming back to Shanghai, China,
next year.
To get more information on Ad-Tech Shanghai visit
http://www.ad-techshanghai.com To get more on what James Mi from Google spoke on visit
http://www.google.com/webmastersTo get more information on Stephen Noton and the Adverted agency
in Asia visit
http://www.adverted.comTo get more information on Bill Hunt and his corporate services
visit
http://www.globalstrategies.com
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