Copyright 2006 Nabil Khoury
In your network marketing business, there are two ways of
prospecting: persuasion and manipulation. You can manipulate
your prospects to get them into your deal, but they will quit
soon afterward. Alternatively, you can persuade your prospects
to join your network marketing company as business partners, and
they will stick with you for a lifetime.
Obviously, if you are looking for recurring residual income and
you are looking to help people, then you need to understand
persuasion versus manipulation. Basically, the classic
advertisement you see on TV is a form of manipulation:
advertisers manipulate you and mess up your mind until you buy,
but after you buy and receive the product you discover that it
is not what you had expected, and you commit yourself to never
buying from TV again. Does this sound familiar?
In your marketing network company, are you trying to manipulate
or persuade your prospects? I am going to give you four tactics
of manipulation, and hopefully, you will learn them in order to
resist being manipulated and manipulating other people. As I
mentioned before, using these network marketing tips will help
you to grow a lasting business, not a short-lived one.
A manipulator uses the following four tactics: (1) they look for
a hungry victim; (2) they set deadlines in order to create
urgency and to impede critical thinking and judgment; (3) they
use fear of loss; and (4) they look like a benevolent authority.
Basically, they create what they call "the urgency to buy." A
manipulator in network marketing using purely direct marketing
tactics succeeds in getting his bank account filled at the
expense of other people. A manipulator is a vampire sucking
other people's blood. A manipulator doesn't care what you think
after you join because he has already gotten your money. A
manipulator succeeds in building checks but never gets to enjoy
residual income.
Sponsoring an affiliate using hard manipulative closing
techniques leaves the new affiliate with some type of resentment
against you. Is that the type of relationship you are looking to
build with a business partner?
In your network marketing business you want to persuade people
so that after they join they feel even better and they stick
around forever. A persuader may use similar tactics as a
manipulator, but his intentions are always for the good of his
prospects. The final end of persuasion is mutual, lasting
satisfaction. In order to be a master persuader for success in
network marketing, keep your intentions in check.
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