Make your 2005 Email Marketing Plan Successful – Six useful
tips. by Mike Savaliya, MailMailer
Email Marketing is growing more and more every year. Many small
E-business owners have already made marketing plans for 2005.
Email marketing is a very popular tool these days but often not
utilized correctly to reach out to prospective customers. E-mail
is very effective and inexpensive tool than regular mail to
attract prospective customers, grow relationships with current
customers, gain mindshare among affiliate partners and resellers
and increase brand awareness. Below are six useful tips to make
your 2005 email marketing successful:
Improve your Email Marketing tactics When used correctly, and
ethically, email marketing is one of the most effective forms of
online advertising. But if misused, abused or underutilized,
e-mail marketing may have an adverse effect on your business.
Here are some keys to successful email marketing.
Select the right Audience
Selecting right audience is the first step to any marketing
strategy. Make sure to buy the right targeted audience segmented
in right demographic groups. If gathering audience list on your
website, make sure you collect as much information as you can to
segment your list in to interests. If you are using an audience
list that you currently have, make sure to divide it in to
groups to make your message more effective.
Personalize your message
Segment your audience in to groups depending on geographical
areas or interests or age and personalize your message for each
group of audience. Expert statistics and results show that the
more you personalize your message or newsletter, the higher your
open rates and clickthrough rate will be.
Send HTML and Text versions
Send both HTML and Text version of you message so that everyone
of your audience receive either HTML or plain text message
depending upon their server settings. HTML messages tend to get
much more response in terms of open rate than regular plain text.
Proper use of From, To and Subject line fields
Proper use of these fields is one of the most important keys to
a successful email marketing message. Effective subject line
will make your prospective customers to read your message.
•Use your company name or an individual within the company.
•Personalize each message with the recipient’s first name or
last name. •Use an effective and message related non-deceptive
subject line. Creative, interesting and to the point straight
subject line tends to give good results.
Don’t use “newsletter” word in your subject line if possible.
Don’t use the same subject line every time. Ad words like free,
cheap, free money does not work.
Balanced use of Text and Graphics
balanced use of text and graphics are also important for getting
your message read and responded to. Not everybody have fast
internet connection to download your graphics loaded message.
•Keep your message as clean as possible. Use soft colors with
appropriate use of white spaces. •Write a brief and to the point
message rather than making them read the whole story. Make them
to visit your website to read the full story. •Too much graphics
results in low open rates as nobody wants to wait till they
download it. •Always write your physical address at the bottom
of your message to be CAN-SPAM compliant. Read the CAN-SPAM act
on our website
www.mailmailer.comIn many cases, search engine optimization and link popularity
can be more effective to drive more traffic to your website but
with low “visitor to customer” conversion rate. Traffic from
your email marketing efforts will have high “visitor to
customer” conversion rate. But Again If used wisely. There are
many more useful tactics and tips for successful email
marketing, but I cannot write them all in one article.
MailMailer will be back with some more ideas on Email marketing
for you in 2005.
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