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Email Marketing Lesson: The Easiest Way To Make Your Email
Newsletters Effective |
By:
Joan Pasay --Copyright 2005 |
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If you grasp today's lesson with clarity and apply the
principles to your future Email Marketing campaigns I know you
will not only be sporting a spring in your step but your wallet
will need to be expanded as well.
Oh, and I almost forgot, mastering these principles won't take a
lot of your time and it isn't hard to learn. After today's
lesson you will understand the easiest way to make your Email
newsletters effective.
Interested?
If you are like most people, you experienced a very positive
emotional reaction when you read the paragraph above. If you are
like most people you are still reading because you want to find
out how you can have that emotion again and again.
The first part of this lesson fulfilled a universal emotional
need. If you were able to actually see yourself with a 'spring
in your step and a fat wallet' I imagine you were smiling.
Draw a positive emotional response from your Email newsletter
subscribers and watch the open rate skyrocket, the click rate
jump,and the response rate amaze you. And this not only works
when you sell happiness, it works with a whole bunch of other
universal emotions like:
-Peace of mind. What do you think life insurance is all about?
-Understanding. What do you think those books for 'people who
are dummies' are all about?
-Saving time. What do you think those kitchen gadgets that cook
up a tender, juicy roast in 15 minutes are all about?
-Making things easy. What do you think most of the technology we
love and enjoy is all about?
And the granddaddy of them all...
-Saving money (the emotion is healthy pride or feeling smart).
How many products have you purchased because you thought using
the product would save you money?
And the list doesn't stop there.
Years ago the founder of Revlon cosmetics admitted to selling
nothing more than 'hope'.
In the factory we make cosmetics; in the drugstore we sell hope.
-- Charles Revson (founder of Revlon Cosmetics)
Look around you and you will start to notice companies who sell
fun, love, friendship and many other emotions all masked in a
packaged product or service.
I already mentioned this principle was pretty easy to get a hold
of and I wasn't joking. If you take a few steps back from your
product or service you will quickly see what positive emotional
reaction you think people will have when they partake of what
you are offering.
After you have a firm grasp of this emotion, simply place it in
your next Email Newsletter!
Here is a checklist you can use to make sure you get it right
(you can do one, or all of them):
*Describe the emotion you want your Email subscribers to feel.
*Paint a picture, in words or with graphics, that will bring
forth the emotion. (Why do you think there are smiling people in
so many advertisements? The seller wants us to feel happiness
when we think of their product or service! The seller wants us
to think we will be happy if we purchase their product or
service!)
*Twirl the emotion around your product or service throughout
your Email.
*Tell (and show) your e-newsletter subscribers how they will
feel when they get your product or use your service.
Data and facts and figures are great but the majority of people
just want to feel a positive emotion. Give your e-newsletter
subscribers a spark of that emotion and you'll see a positive
reaction - your subscribers will indicate they are hungry for
more of that emotion!
Hungry for more means:
* Your e-newsletter subscribers will stay on your list (which is
good, if you don't make a sale today, you just might make a sale
with the e-newsletter you send next week.)
* Some of your e-newsletter subscribers will purchase your
product or service today.
Now, the readers of this lesson who have not had their 'ah-ha
moment' or 'I get it' are saying...
"This is the sleaziest thing I have ever heard!"
Is it?
I'm not telling you to lie to your Email Newsletter subscribers!
If your product or service is not intended to bring forth some
type of positive emotional reaction, your troubles can't be
addresses in this lesson.
I am simply suggesting you use the emotions you think are
attached with your product to promote and sell it.
You have to be clear on the emotion your product is attached to.
Linking 'peace of mind' to an Email newsletter selling
motorcycles might not be too intelligent. Many people have the
perception that motorcycles are unsafe. Attach freedom and fun
and you'll be writing a five star e-newsletter.
Want to get started?
*Identify the emotions you want to attach to your product. *Use
the checklist provided above.
And write an e-newsletter that will put a spring in your step.
Be careful though, you'll have to dance around your really fat
wallet.
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Article Source: http://www.PopularArticles.com/article47344.html |
Article: Email Marketing Lesson: The Easiest Way To Make Your Email
Newsletters Effective
Author: Joan Pasay --Copyright 2005
Total Views: 53
Word Count: 736
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