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In 2002, a new top level domain extension called .info became
available for people to register with no restrictions. This new
domain option opened a whole new avenue for individuals who lost
out in the .com registration process and had their desired name
already taken by someone else. According to a press release
issued by the Afilias, an organization that provides global
registry services for the .info extension, .info has recently
surpassed 1,000,000 registrations since it's inception just over
a year ago. The movement of the .info domain into the mainstream
has been illustrated by companies using the extension for ad
campaigns and by individuals using the domain for personal use.
These individuals, often looking for a more fitting .com
alternative, are also using the easy-to-remember .info names.
A more than fitting illustration of the .info creative
versatility is Jeremy Robinson, who is using a .info domain name
to break into the acting industry and one day fulfil his dream
of acting on Broadway. As an actor, Jeremy has made numerous
acting appearances in theater including West Side Story, A
Midsummer Night's Dream, Godspell, and Fiddler on the Roof. He
has firsthand experience knowing that a .info domain name has
the power to be an effective marketing tool when used in the
right way.
DomainPurpose.com asked Jeremy Robinson a few questions about
his new .info domain name. Here is what he had to say:
DomainPurpose.com: Can you tell us a little about
yourself?
Jeremy Robinson: I have many years experience in the
acting industry mostly involving theatre. I recently graduated
with a Bachelor of Fine Arts in Musical Theatre from The Hartt
School, a music conservatory in Hartford Connecticut . I am
currently living in the New York City area to pursue my acting
career, and I guess you'd call me a starving artist, going back
and forth to auditions, waiting for that "big break". I aspire
to be on Broadway one day so I can experience my passion for
acting.
DomainPurpose.com: Can you tell us about your domain
name?
Jeremy Robinson: My domain name is JeremyRobinson.info. I
use my .info domain name on my resume and as an electronic
portfolio so agency's and casting departments can contact me,
learn about my acting talent, and view my headshots.
JeremyRobinson.info enables me to give 24/7 access to casting
departments who are looking for the acting talent and image that
I possess.
DomainPurpose.com: How did you think of this idea?
Jeremy Robinson: I didn't really think of using a domain
name and web site as a way to promote my acting career until I
came across DomainPurpose.com. They gave me the idea to use a
domain name as a tool to further my acting career.
DomainPurpose.com inspired me to put my passion for acting on
the Internet in the form of a web site and share my talents with
an online audience.
DomainPurpose.com: Can you share with us any obstacles
you overcame while registering your domain?
Jeremy Robinson: Being that .com is the most popular and
most known domain name extension, I originally wanted to
register JeremyRobinson.com, but it wasn't available. When my
first domain search returned the disappointing news, I had to
figure a way to keep my full name and brand intact. After
learning more about what .info had to offer, I chose the best
alternative to .com and registered a .info domain.
DomainPurpose.com: When did you realize that promoting
your acting career via a .info domain could turn into a
successful marketing tool?
Jeremy Robinson: I realized that using a .info domain
would be an effective marketing tool when I started to
understand the meaning behind the domain extension. I didn't
want casting departments and other people to think I was trying
to sell myself to them, so using .info gives the impression I'm
looking to give. So now when I give my web address out to
casting departments they know that JeremyRobinson.info is the
place to go to find out more information about me and my acting
talents.
DomainPurpose.com: As a successful .info domain name
owner, do you have any words of advice for others who are
thinking about using a .info domain name as a marketing tool to
help promote themselves?
Jeremy Robinson: A .info domain name is the perfect
domain extension for people who want to find information about
you and what you have to offer. Don't get discouraged if your
.com name is already registered. Instead of being discouraged,
rework your domain strategy by using the next best thing, a
.info domain! It worked for me!
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