When you factor in all the costs related to promoting via an
Opt-In Email or Ezine campaign you are still getting the best
return on your advertising dollar investment than using RSS,
Blogs or PPC. The measurable results are significantly faster
than RSS and Blogs and less expensive than using Pay Per Click
marketing. Without a doubt, Email and Newsletter advertising
campaigns are still two of the best tools available to promote
your product or service.
Email Marketing Campaigns There are a great many people that are
still reluctant to use what is one of the best marketing tools
available today. Many marketers associate email marketing with
spam and have concerns about being shut down by their ISP or
hosting company. The fact is, done right and by following
specific guidelines you have little to fear. Follow the
guidelines outlined below and you will probably kick yourself
for not using this tool a lot sooner.
1) CAN-SPAM COMPLIANT: Just about everyone receives hundreds of
spam-related emails per week and that is the main reason a lot
of legitimate businesses balk at using email marketing. But if
you are a legitimate business you only need to do a few things
to make your email marketing efforts legal. (a) Subject Line: It
should not be misleading in any way. It should relate to the
body of the message and it is a very good practice that the
first paragraph relate to the subject line. (b) Specific Opt-Out
Instructions: You must include a way for the reader to opt-out
by supplying a link that works. (c) Physical Address: If you
work out of an office this is the address that should appear
after your signature. If you work out of the home your home
address should appear after the signature. (d) From Address:
Messages should be from the same "from address"
2) USE OPT-IN EMAIL ADDRESSES ONLY: This is very important. Use
only Opt-In email addresses for your marketing efforts. There
are many legitimate email suppliers so you have a lot of
options. And even using 100% Opt-In Email Addresses does not
guarantee that you won't have a few people complaining. But if
you purchase addresses that include the full name, IP and date
stamp you have proof of the opt-in just in case it is needed.
Additional Tips For a Successful Email Marketing Campaign
1) USE EMAIL MARKETING SOFTWARE: We like Broadc@st HTML Bulk
Email Software
(
http://www.myaffiliateprogram.com/u/mailwork/b.asp?id=1979) and
GroupMail 5 (
http://www.infacta.com/asp/common/groupmail.asp).
Some of the suppliers listed below provide free email marketing
software.
2) USE SPAM FILTER SOFTWARE: Don't let this software intimidate
you. The software is easy to set up and use. It is a good idea to
use spam filter software to filter out words or phrases that
tend to get flagged by ISP spam filters. Some of the suppliers
listed below provide free spam filtering software.
3) USE AUTORESPONDERS: Using an autoresponder will save you a
lot of time and work. You can preload messages and assign
specific criteria to when they should be sent. Some of the
suppliers listed below provide free autoresponder software.
4) TUESDAY, WEDNESDAY & THURSDAY ONLY: For best results send
your email campaign from Tuesday to Thursday. These are the days
that will obtain the most attention to your message. Monday is
usually bad because people are planning their work-week and
getting tasks out of the way quickly. Fridays are bad because
most people are already planning their weekends.
5) COME TO THE POINT IMMEDIATELY: Don't write a book. Try to be
as brief as possible and outline your key points in the first
paragraph. If you word it right the reader will read on.
Here is a short list of companies that supply 100% Opt-In Email
Addresses.
Email Leads For Less
http://www.email-leads-for-less.com/Hot_100_Opt-In_Email_Leads.ht
m
EmailResults.com
http://www.emailresults.com/default.asp Exact Sales Leads
http://www.exactsalesleads.com/ Expedite Media Group's Email Marketing Services
http://www.expedite-email-marketing.com/index.htm GetResponse Power Leads
http://www.getresponse.com/leads_offer.html Lifeline Leads
http://www.lifelineleads.com/default.php OptInDataSite.Com
http://www.optindatasite.com/ PermissionDIRECT
http://www.permissiondirect.com/index.asp Prospects Influential
http://www.prospectsinfluential.com/ Red Clay Media
http://www.redclaymedia.com/ Salesleads.tv
http://www.salesleads.tv/index.html SimplerLeads.com
http://www.simplerleads.com/ TheListGuy.com
http://www.thelistguy.com/index.html Tip Top Leads
http://www.tiptopleads.com VentureDirect List Services Group
http://www.venturedirect.com/html/lsg-about.htm Please take note that the information contained in this article
was up to date at the time of writing and is subject to change
at any time. Additionally, it is not the authors intent to
recommend or guarantee products or services of the companies
listed. We believe that they are all legitimate and provide good
products and services but readers are always encouraged to do
'due diligence' prior to making a purchase.
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