Everyday, you want to sell your products as quickly as possible.
But how can you do this? Through sales letters - an effective
sales tool that not every one can take advantage of. Those who
can use it successfully can earn cash whether they sell their
own products or someone else's.
To write a killer sales letter you have to bear in mind some
basic concepts that come along with your success.
The first concept is "Being an AUTHORITY". No one will
listen to you or buy your products once they know that they are
talking to an amateur in that field. Your knowledge and
experience are essential factors in helping you appear as an
expert, or actually you are an expert. Show them that you really
are and can help them out with all problems. For instance, you
can write "Hi, my name is xxx, and I am in charge of the
Sales & Marketing Department. I am very glad to introduce you a
new product that can bring you much joy this holiday
season..." Your creditability can also help you further gain
their trust in case you are already well-known.
The second one is "Causing an URGENT APPEAL". This
element can help your offer being responded to more quickly and
may lead to a sale. Normally customers are not aware of the time
until they are told. A sales letter addressing "Hurry up,
there are only 7 days left for buying AV Voice Changer Software
Gold or you will regret later on..." can attract customer's
attention quickly. Just create a sense of urgency as real as
possible, I guarantee you that no one wants to miss such a
chance and if you can do that you are half successful. But an
important point you should remember is if you try to being
urgent, let it happen. If you say that the time is counting,
show customer that it does by having an image or number crossed
out for each day passing by. It makes your sales letter more
real.
The third one is "Acting like a THIRD PARTY". It makes
your sales letter more persuasive. Actually, customers believe
more from another one about some products than from the seller
or an affiliate himself. Try to sound like someone else, not
yourself to convince your customers to buy your products (sounds
paradoxical but that's the way it is). The more unbiased you can
sound, the more successful you can be.
The forth one is " Creating EAGERNESS". The more
eagerness you can create in your customer, the more chances you
may get your products sold. The killer sales letter definitely
has this factor. When your letter can make your customers read
and rush out to the store immediately, congratulations, you are
an expert or a skillful writer. It is a kind of urgent appeal
but at a higher level. Create urgency or eagerness may be very
easy but to make the customers act is quite tough and it
requires your writing to adopt specific techniques. I hope that
this concept can help you reach that level and attract as many
customers as possible.
Contrary to creating eagerness, you can encourage FEAR. You can
wisely choose appropriate situations to apply either EAGERNESS
or FEAR. In my opinion, FEAR works well in a situation that
calls for very urgent, quick response because the offer time is
very very limited.
In short, you can create whatever moods you want to, for example
HOPE, instead of URGENCY, FEAR, EAGERNESS that I
have suggested. It totally depends on you. The more real you may
sound, the more customers you may get.
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