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Did you know that shopping after the holidays is the best time
of year to buy? When retailers set high sales expectations in
December they need to maintain momentum even after Christmas to
meet their numbers. For consumers this can mean bigger
discounts, longer shopping hours, and new merchandise.
Gift cards are partly responsible for giving shoppers the upper
hand. Retailers can't record sales until gift cards are
redeemed. With sales of gift cards at an all-time high,
retailers must continue to attract shoppers to recognize the
revenue on all of the gift cards they've sold. They want
shoppers to redeem gift cards as soon as possible after the
holidays, so the post-holiday season is designed to draw gift
card holders.
Devoted bargain-hunters already know that after-holiday sales
are phenomenal. Not only is it a great time to buy some
post-holiday gifts for yourself, it's also a good time to think
about buying gifts for friends and family for the rest of the
year's birthdays, graduations, holidays, or other special
occasions. I needed a new scarf this winter, but instead of
paying full price I waited until January and got one for 65%
off.
There are deals online as well. I found a Valentine's Day
Garfield the Cat for my wife that was deeply discounted. If you
have teenagers or kids in college, think about getting them a
life-size standup. Whether it's a Beanie Baby, Napoleon
Dynamite, funny t-shirt or apron it will be the source of many
laughs. And if you shop now you're sure to find a good deal.
So don't miss out - post-holiday shopping is the ideal time to
buy. By planning ahead you can get all of the gifts you'll need
for the year at prices that you won't find later. Whether it's
novelty gifts, party favors, scarves, or life-size cardboard
cutouts that you need, shop now, not later.
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