If you are a loan officer or mortgage broker, and you are
considering purchasing mortgage leads, one thing that will be
important to know, is where these lead companies obtain their
leads from.
Many times, mortgage lead companies will sell their leads
multiple times. They have a data base of thousands of leads that
they sell repeatedly over and over.
Or, they buy leads in bulk from third party vendors and sell
them at a profit.
This is known as recycling leads, or selling junk. And who knows
how many times that third party vendor sold their leads to other
mortgage lead companies.
By the time that lead lands on your desk, it has gone through
the hands of literally dozens of loan officers.
Your best bet is to deal only with mortgage lead companies that
own and operate their own mortgage lead generation sites. This
way at least you now that there is an excellent chance that the
quality of the lead will be good.
How can you find this out?
Call someone in the customer service department of the company
you are considering. Don't be shy, come right out and ask where
and how they obtain their leads.
If you are not satisfied with their answers, than move onto the
next mortgage lead company.
Remember, if you are not happy with their customer service, than
more than likely you will not be happy with their leads.
|
Categories 
