Back in the summer of 2004, Google forced uproar within the
internet community. Thousands were affected by having been
dropped from the search engines totally and some even
experienced being banned by the Mega-Search Daddy.
Well, like all quakes there will be tremors to follow. According
to Google's latest shake is the filing for a US patent
20050071741 on March 31, 2005. And, again this time the shake
will prove devastating for some unsuspecting long term
grandfathered sites.
Not only has Google made it apparently clear that it will
eventually "flush" the old to invite the new but, Google has
also revealed its criteria on what was acceptable and not
acceptable with the current linking strategies commonly used.
Since Google has largely focused on their new algorithms that
effect linking, there are a few things you should know.
1.Reciprocal links will now only carry weight towards page rank
if the link is relevant to the theme of your site. In other
words, if your site is about cookbooks, don't get caught linking
back to a site about gun cases. That might be tempting if you
have a page that displays recipes for venison but, Google will
probably not make the connection.
2.Links either back linked or forward linked are now given a
history data algorithm. This means that old or stale links that
have not been maintained as fresh and updated information will
be penalized. Dispose of broken or dead links. Rotate newer
updated links to the top of their perspective categories within
your linking directories on a monthly routine bases.
3.Anchor Text now has its own score as well. When reciprocating
links it is no longer acceptable to Google to have too many
backward links using the same key phrase. This is now considered
"Anchor Spam." Vary your anchor text using several different
pertinent key phrases matching the theme of your site.
4.The use of Third party Link Exchanges are now under their
radar. Make sure your Link Directory is hosted on your server
and not by a third party. All links should be relevant to your
site theme. Organically grow your link directory; using
artificial link injection will get you flagged.
Traffic Nodes are within the good guidelines of all search
engines. To find out what Traffic Nodes are and how to create
one, download this no cost PDF:
http://www.traffic-n-more.com/Traffic_Node.pdf
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