This business is a simple process. Get three people to join your
organization. Those three get three people. And so on, and so
on. Repeat that process just six times, and you will have 3,279
people in your organization. But the problem is, it never works
out that way. Why?
One of the biggest reasons is because you can't sell someone on
an opportunity - they have to buy it. What do I mean by that?
Most people spend their time selling their opportunity. They
tell the prospect how great the company is. They get excited
about the product line. They talk about how lucrative the pay
plan is. They believe their enthusiasm will rub off on the
prospect, and the prospect will get excited, too.
The problem is that excitement is short-lived. Ever root for
your favorite team in a big sporting event? How do you feel when
your team wins? Great, right? But how long does that feeling
last? A few hours? A few days? Maybe a couple of weeks? The
point is, you get excited for a short time, and then you move on
with your life.
The same is true in this industry. If you sell, and get someone
excited, the average person will only stay excited for a
relatively short time. In most cases, not long enough to produce
any meaningful results. And then they quit and move on with
their lives.
The key is to get people to buy into your business for their
personal reasons. They have to see it as a regular part of their
life. It has to fit into their daily routine. Getting involved
has to be their idea. In order to do this, you must change your
approach to the way you recruit people. Selling may get people
in, but your business will never experience long-term growth.
You will see people drop out faster than they got in.
A good example of this is a lead generation method we told you
about last week. This method produced amazing results for us. We
were so excited about it we wanted to share it with our
Conversational Recruiting subscribers and customers. Our
enthusiasm got passed on to a few of you, but it quickly died.
Excitement only works in the short-term, and this is a long-term
business.
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