Let's recap. In part 1 of this article, we touched on the three
ways to increase your profits; through your marketing, your
products and your back-end. We also explained how audio could be
used effectively to increase all of them.
So what's the bottom line here? Well, Jay Abraham teaches that
if you can increase each of the three components we discussed by
a small amount (even just 10%), you will see an exponential
increase in your profit.
To really get your attention, let me ask you this. Do you think
adding an entirely new dimension to your marketing, your
products and your back-end has a 10% limit? What if you could
really master the art of incorporating effective audio (and
don't forget, once you've mastered that, there's video too) into
your products and your marketing strategies?
Here, let's break it down into numbers. Suppose you have 50 new
customers purchase your $47 ebook every month. That's $2,350 in
average monthly sales. Not bad. You only have the one product
(for now) and haven't yet implemented any back-end strategies so
you know things can only get better.
Next, you learn how to make your own audio. You create an audio
marketing message and see a 10% increase in sales conversion
(remember that people have claimed to actually see a 300%
increase so 10% is um, well, a little low). Now you sell to 55
customers every month. You also record your ebook and add in an
audio interview, which you distribute along with your original
ebook file for $97 (that's a very reasonable mark-up). So that's
55 x $97 = $5,335. You are now selling $5,335 of products every
month. You've more than doubled your income.
Like I've mentioned before, the best part is that once you get
the audio recorded and set-up on your site, there is no extra
work. As you can see, the time and cost of learning how to
create audio files can more than pay for itself.
In our imaginary scenario, you're selling $64,020 worth of your
ebook/audio set yearly. Imagine if you got really smart and
added in a back-end marketing system? Now imagine what would
happen if you used an audio sales message to help market these
additional products? In all likelihood, you could expect an
exponential explosion of profits.
For those of you just starting out, mastering audio (even just
the marketing aspect of it) could very well be the difference
between failure and success.
Just imagine how you can incorporate audio into your marketing,
your products and your back-end. What will that mean for your
profits?
...I'd guess that your profits will only go up!
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