Being the affiliate marketing director for one of the nets most
popular affiliate programs I tend to see just about every type
of problem an affiliate could run into. One of the biggest
problems if not THE biggest problem I see again and again is
what we refer to as "Affiliate Gluttony"
And no, were not talking donuts here!
All jokes aside, affiliate gluttony is a very real and serious
problem among the affiliate marketing world and you may be
surprised to see that your own webpage might fall into the
gluttony category. Don't worry though, it's only partially
contagious and there is a cure!
So what is affiliate gluttony?
Glad you asked! If you can recognize affiliate gluttony, you can
avoid it entirely and increase your affiliate promotion revenue.
Affiliate gluttony is really greed in disguise. It's an
"unfocused" attempt at earning multiple income streams. Don't
get me wrong "multiple" income streams should be one of your
"biggest" goals but trying to create them on ONE website is just
asking for failure. No wait... it's BEGGING for it!
I am sure you have seen it plenty of times online. You come
across a website while looking for a product or piece of
information and you get dumped into gluttony land.
Let's set an example here...
Sally has a website on ebook marketing which promotes "Big
Companies Super Duper Ebook Marketing Guide" affiliate program.
But hold on a minute, while we are waiting for the page to load
ridiculous amounts of needless images we also see that Sally is
promoting the "Dandy John's Nuclear Powered Orange Juice
Squeezer With Email Attachment Interface" plus don't forget the
"Romance or Bust: Hitch Hikers Guide To Finding A Soul Mate On
The Open Desert Road In 7 Days or Less" affiliate program and
several "hundred" other great bargains that we all have been
looking for our entire lives! Wow, everything from fruit baskets
to rocket fuel.
Damn, we found the gold mine here! I better call my credit card
company right now and request a credit extension because daddy's
going to be ordering up a storm today! Sally will be on her way
to a tropical paradise by the time I'm done shopping at her site.
S T O P ! ! !
Ok Sally, it's time to wake up! In reality I'd hit my browsers
back button faster than you can say: "What's a nuclear powered
orange juicer look like?"
How many affiliate ad's do you think you can fit on one webpage?
Are you trying to break the record?
This is killing your sales!
Sally has been stricken with a sever case of affiliate gluttony.
All is not lost though, with a bit of work, Sally will be able
to create several income streams out of her website and all
without losing any of her affiliate programs she so
enthusiastically promotes.
If you're already stuck in this rather popular ditch it's not
hard to dig yourself out. Slowly modify your webpages with a
personal touch and you will soon see your click thru rates and
sales referrals pleasantly increasing!
Our best advice to Sally is to take each of her most popular
affiliate programs and create unique websites for each.
It's not as hard as you think it is. Imagine if Sally bought up
nuclearjuicer.com and created a 3 to 5 page website that totally
focused on promoting "Dandy John's Nuclear Powered Orange Juice
Squeezer With Email Attachment Interface" Do you think her sales
would increase? You better believe it! Adding pictures, personal
testimonials and quick load times will help create a total
marketing machine focused on selling one product! When a
targeted visitor comes to nuclearjuicer.com looking for a juicer
they will have nothing interfering with their purchase decision.
Whether you promote software or lawn mowers, if you focus on
your target market, you will increase your affiliate referrals.
Sally can immediately put this idea into play with very little
out of pocket expense using these resources:
Domains can be purchased dirt cheap at:
http://www.000domains.com/Webservers are very inexpensive and easy to find:
http://www.hostinvestigator.com/ http://webhostdir.com/
http://www.hostcompare.com/"Targeted" Traffic can also be purchased dirt cheap at:
http://www.virtual-imagination.com/payperclick/Need help with HTML, uploading and graphics? Here is just about
everything you would possibly need to create a site:
http://www.htmlgoodies.com/
http://www.obscure.org/~jaws/htmlhelp.html
http://www.webmonkey.com/With a little time and patience, you can literally create as
many affiliate income streams as you want! Each one should be
focused on one specific category or concept to generate the most
revenue. When you leave your targeted visitors with fewer
purchasing choices and keep them focused on one product, you
will create many more affiliate sales.
Remember, a glutton's ugly on the eyes...
DON'T BE A GLUTTON!
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