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When selling yourself, be quick, direct, and get your point
across in less than half a minute. We're always on a hyper
deadline. No time for small talk. Tell me what you have and
let's go. 10-second sound bites, three word emails, short hand
text messages--speed of communication is king.
Small business owners: get to the point fast and then get
faster. Give your unique selling proposition without fluff. If
you have a janitorial supply company, skip the long description.
Try this instead: "You know how sometimes there are bad smells
coming from restaurant kitchens or smoky bars?--we fix those
problems. We have fun finding cleaning solutions." It's quick,
unique and memorable.
Get noticed. Impress potential customers by knowing who you are
and what you do. This isn't your whole pitch, just the first
one. Get it right now and you'll have all the time in the world
to build a profitable relationship with your new customer.
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