Articles about direct mail. |
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Do you have a friendly relationship with email, or do you feel
like a slave to your email?Do you get a sinking feeling every time you check your email
because you know there are more new messages tha (read
entire article)
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Yesterday we talked about using the right "voice" in your sales
letter.Meaning, who should actually be doing the selling?Most people sell themselves, but as you discovered, there are
some inherent pr (read
entire article)
Viewed: 14 Times
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Will your business-to-business direct mail package ever produce
a standing ovation? It might. When you mail an effective
invitation to a seminar, workshop, awards show or other live
event, you litera (read
entire article)
Viewed: 11 Times
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Direct mail is a new way of advertising a product or service. It
deviates from the usual mass of audience wherein advertisers
will make costly campaigns just to promote their products.In direct mail, (read
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Viewed: 9 Times
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There are several effective ways to cultivate and encourage
leads and a lot of methods and systems you can implement to
gauge the efficiency of your lead generation and endorsing
programs. A good dea (read
entire article)
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Your direct mail fundraising results never lie. But they mislead
you if you let them. I worked as Director of Development for a national charity that
held a lavish fundraising banquet each year. The (read
entire article)
Viewed: 25 Times
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Yes, white papers are an effective way to generate leads with
business buyers. But the tricky part is getting your white paper
into the hands of those buyers in the first place. The best place to st (read
entire article)
Viewed: 17 Times
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1. Mail to a different listYour list is the most important part of your direct mail
campaign. Who you mail to is more important than what you mail.
So if you are persuaded that your offer is attracti (read
entire article)
Viewed: 20 Times
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I could tell you that the average temperature in the world is 60
degrees Fahrenheit. But that fact wouldn’t keep you from getting
sunstroke in Cairo. Or frostbite in Tuktoyaktuk. Averages tell
you on (read
entire article)
Viewed: 9 Times
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Postcards are perhaps the least expensive way of reaching a
large number of people with your sales message. Although they
have their drawbacks, they are cost-effective at attracting new
customers. Bu (read
entire article)
Viewed: 18 Times
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Is the United States Postal Service (USPS) a marketing
innovator? As it turns out, the kind folks in the blue shorts
are in fact making it easy for even the smallest business to
duke it out with the (read
entire article)
Viewed: 23 Times
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High technology prospects are different. They don't respond like
consumers and they don't respond like other businesses. What
works with them is often the opposite of what works with
consumers. Here' (read
entire article)
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In direct mail, you have a formidable enemy—the wastepaper
basket. Your prospects take one look at your mailing envelope
and decide if they will open it or fling it into the trash can
(or recycling b (read
entire article)
Viewed: 19 Times
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Business-to-business direct mail is different from
business-to-consumer direct mail in one vital way: sales cycles
are longer.A senior vice-president of information technology doesn't buy a
$1.5-mill (read
entire article)
Viewed: 19 Times
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Some companies that use direct mail to sell their products and
services are like the blind man in the dark room looking for the
black cat that isn't there. They repeat the same mistakes, and
enjoy th (read
entire article)
Viewed: 10 Times
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Conventional wisdom says that the front of a direct mail
postcard is for the picture and the back is for the address,
stamp and a short message.But some savvy direct marketers design their postcards (read
entire article)
Viewed: 18 Times
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Anglers in Maine catch trout using dry flies with barbless
hooks. Unless they keep tension on the line all the way to the
net, they lose the trout. Your sales letters must do the same.
But how?One se (read
entire article)
Viewed: 17 Times
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Your customer wants a cleaner kitchen, not a kitchen cleaner.Your customers are interested in benefits, not features. So sell
benefits in your sales letters.The difference between a feature and a ben (read
entire article)
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Premiums are an effective way to increase your direct mail
response rates. Whether you are selling a product or service
directly through the mail, or whether you are using a sales
letter to generate (read
entire article)
Viewed: 23 Times
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If you want to increase revenue using direct mail, you have two
options: sell more to the customers you have, or find new
customers and sell to them. The tricky part is knowing how to do
that.I recom (read
entire article)
Viewed: 15 Times
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If the most important part of any business-to-business direct
mail package is the list, how can you be sure that you have a
good list before you drop your money (and your reputation) in
the mailbox? (read
entire article)
Viewed: 18 Times
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Eugene Schwartz, author of Breakthrough Advertising, said it
best: "There are no answers in direct mail except test answers.
You don't know whether something will work until you test it.
And you cann (read
entire article)
Viewed: 16 Times
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I don't relish being proven wrong. But a while back I sat down
to discover who my best clients were. I wanted to increase my
revenues. I figured that the best way to do that was to discover
who my be (read
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Viewed: 17 Times
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Business-to-business direct mail marketers have learned through
testing that a letter in an envelope will usually generate more
sales and pull more inquiries than a self-mailer will. Why is that? And (read
entire article)
Viewed: 27 Times
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The first time I was shelled by enemy artillery, I learned a
vital lesson that applies to the success of your fundraising
letters.I was lying in a slit trench on Mount Wall, about 35 kilometres
west (read
entire article)
Viewed: 16 Times
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Here's something to test. Take your existing business-to-business direct mail package and
make just one change: put two windows on the mailing envelope
instead of one. Mail it and see what happens.Ac (read
entire article)
Viewed: 23 Times
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New donors are a lot closer than you may think. And persuading
them to make that vital first donation need not be as hard--or
as expensive--as acquiring them in other ways.But before you rent a list (read
entire article)
Viewed: 25 Times
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Do you need to reach wealthy prospects using direct mail? Then
work on your list. Who you mail to (your list) is the single
most important thing that determines your success.There are two main ways t (read
entire article)
Viewed: 17 Times
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Correct me if I am wrong, but there is nothing more powerful in
a business-to-business sales letter than a credible testimonial
from a person in your prospect’s peer group.Testimonials are valuable b (read
entire article)
Viewed: 16 Times
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Business-to-business lead generation is one of the few times in
life when you should start at the end and work backwards.Before you write a single line of copy or design a single
element of your dire (read
entire article)
Viewed: 15 Times
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In business-to-business direct mail lead generation, more
prospects see your mailing envelope than will ever see what is
inside. That's because prospects spend only a few seconds
examining your envel (read
entire article)
Viewed: 19 Times
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If your business uses direct mail to reach C-level prospects,
you face a unique challenge: getting past the gatekeeper. Gatekeepers are usually found in Fortune 1000 firms, where the
CEO, CFO, CIO an (read
entire article)
Viewed: 23 Times
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Giving your prospect a deadline for ordering, particularly when
that deadline is a date and not simply a period of days ("Order
within the next 30 days"), will outpull mailings with no
deadline almos (read
entire article)
Viewed: 16 Times
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Here's a great lesson that applies to direct mail. Ready? Some people say one thing and do the opposite.In other words ...One shouldn’t pay attention to what people say they’ll do as much as what th (read
entire article)
Viewed: 11 Times
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Conventional wisdom says that the front of a direct mail postcard is for the picture and the back is for the address, stamp and a short message.But some savvy direct marketers design their postcards t (read
entire article)
Viewed: 30 Times
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The toughest job you face as a B2B direct marketer is reaching your prospect with your message. Reaching C-level executives is particularly difficult because they employ mailroom staff and executive s (read
entire article)
Viewed: 17 Times
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The challenge in business-to-business direct mail is knowing where to look for new business. You need a source of potential new clients that is reliable and affordable. A source that will give you the (read
entire article)
Viewed: 16 Times
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A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, should (read
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Viewed: 21 Times
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